Building Great Customer Experiences by Colin Shaw PDF

By Colin Shaw

This ebook is set development and supplying nice buyer reviews. Many businesses overlook this, however the actual execution and emotional impression of purchaser studies, businesses and types may well eventually be sure client delight and loyalty and advertisement good fortune. With using compelling examples and situations the authors express that this is often key for all businesses and organisations.

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None of that. What he was concerned about was the quality of the carpet on the rear package tray, which was a hatchback. What was his problem? He had got a dog. His problem was he couldn’t hoover the hairs of his dog off the rear package tray because the carpet pile was cut so closely that the hairs got caught within it. When you get down to this level of detail it shows we are all living in a commoditized market, which is why we are moving to the customer experience as a differentiator. Where does this stop?

It is very simple. At the centre are your customer expectations, both physical and emotional. You can then either exceed or not meet customer expectations on the physical and the emotional scales. 3 Moment map for a restaurant visit Step Booking White space Expectation I’ll get through quickly and they’ll have availability Threat Travel Enter restaurant Place order Nothing is going I am not going to The parking will to happen until I be offered any form be easy get to the restaurant of directions on the night I will be greeted with a smile and they will be friendly – take me to my table There will be sufficient choice – it will be presented in a friendly way They are fully booked Nothing does happen – lost opportunity There are no parking spaces when customer arrives Customer is ignored because all the staff are busy There is nothing on the menu that the customer likes – restaurant runs out of an advertised choice Opportunity to exceed physical expectations Wow – when I made the booking they realised I had been before and what I had eaten!

I would imagine she had been reflecting on her life in her house, the kids being born, the happiness and joy this house had seen, the memories, the happy times at Christmas, the surprise Ruby Wedding anniversary for her parents, the sad times, when her son broke his leg falling down the stairs, the good times, the bad times, the laughter and the tears. After all, this was her home. Her complaint was that when she paid her money to the cashier, nothing happened! There was no acknowledgement of her being a good customer, no acknowledgement at a human level of the significance of this moment.

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