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S. Senate Commerce Communications Subcommittee on the future of journalism and newspapers, May 5, 2010. * 26 © 2011 by Taylor & Francis Group, LLC 5 Media Ethics: What Drives Traditional Media Behavior? I am constantly asked by clients in crisis media training sessions about journalistic ethics. Most people characterize those in the profession as either cynical dirtbags or opportunists who will do almost anything to get a story, and they question whether journalists have any ethics at all. In a crisis, people see journalists as invading personal privacy, overstepping the boundaries of decent human behavior.

7 © 2011 by Taylor & Francis Group, LLC The Four Stages of Highly Effective Crisis Management A Crisis Stops the Show Put simply, in the words of veteran crisis communication consultant Jim Lukaszewski, a crisis stops the show. A crisis is always a significant disruption to a business, social environment, or organization. It results in national news media coverage and is, inevitably, a situation where the public needs information to make better decisions. A crisis is a single point in time that is a show-stopping, company-stopping, people-stopping, country-stopping event.

One-way: Broadcast. Conversation—They talk. You listen. You talk. They listen! Dialogue as important if not more important than message delivery. Earn attention and trust—They can leave anytime. You’d better add value to the conversation. They have choices; they can and do exercise their ability to choose. Demand for hypertransparency. Easy to use, quick, affordable, accessible. One-way communication—You talk. ). Everyone’s a journalist (treat them that way); fewer barriers to access, but many more journalists to consider when developing relationships.

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