By Anthony Fellow
AMERICAN MEDIA historical past is a complete textual content for undergraduate and graduate classes within the heritage and Philosophy of yank Mass Communications, Journalism and Broadcast Journalism background, and The heritage of stories in smooth the USA. The textual content is also applicable for American reports, background, and political technology classes.
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BENJAMIN FRANKLIN, CAUTIOUS PRINTER When he arrived in New York on his runaway voyage, Franklin met the colony’s only printer, William Bradford, who had earlier supported James Franklin’s fight against the Boston authorities. He suggested that Ben continue to Philadelphia and contact his son Andrew, who ran the family print shop and published the weekly newspaper, the American Weekly Mercury, there. The young Bradford had no work for the runaway and introduced him to Samuel Keimer, another printer.
He knew the topic would sell newspapers. Franklin also attracted readers with gossip and crime stories. One of the stories dealt with a couple charged with murdering the man’s daughter from a previous marriage. Though the couple neglected the girl, who was forced “to lie and rot in her nastiness,” a physician said she would have died from something else. The judge ordered the couple burned on the hand. 25 His use of sensationalism would be repeated in the 1830s with the penny press and 1890s in the age of new journalism.
Congregationalism had been the most powerful force in the colony from the beginning, but now enough Episcopalians, Deists, Baptists, and others existed to form a core of resistance. Two of these dissenters helped Franklin launch his paper. They were John Checkley, a bookseller and apothecary who had already been in trouble with the authorities, and William Douglass, a Scottish doctor, who had the only medical degree (earned in Edinburgh, Leyden, and Paris) in America when he arrived in Boston. Checkley and Douglass had seen how valuable the press could be as a propaganda medium.