Richard Jackson Harris's A Cognitive Psychology of Mass Communication PDF

By Richard Jackson Harris

A Cognitive Psychology of Mass Communication is the go-to textual content for any path that adopts a cognitive and mental method of the examine of mass communique. In its 6th variation, it maintains its exam of ways our stories with media impact the way in which we gather wisdom concerning the international, and the way this data impacts our attitudes and behaviour. utilizing theories from psychology and verbal exchange besides studies of the main updated study, this article covers a variety of media and media concerns starting from more often than not mentioned themes, comparable to politics, intercourse, and violence, to lesser-studied subject matters, resembling activities, song, emotion, and prosocial media.

This 6th version bargains bankruptcy outlines and advised readings lists to extra support clarity and accessibility of strategies, and a brand new better half web site that incorporates advised readings, much more real-world examples and actions, PowerPoint shows, pattern syllabi, and an teacher guide.

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Extra resources for A Cognitive Psychology of Mass Communication

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Studies of the effects of sex or violence make use of content-analysis studies to provide data on the prevalence of such themes and changing trends over time. In such research, operational definitions of important constructs are crucial. 1: Those All-Important Ratings The Nielsen ratings are the all-important measures used to track audience size for television programming in the United States. It is on these ratings that programs, careers, and even broad social trends rise and fall. The A. C. Nielsen Company selects thousands of American homes as a sample.

For example, it is easy to raise concerns about violence in the media but more difficult to precisely measure the effects of viewing that violence. It is easy to bemoan the lack of positive values on TV but more difficult to identify exactly what values television does communicate. The most reliable and useful answers come from scientific research. The results from such research are cited throughout this book, but in this chapter we look at what it means to do research on media and examine the theoretical frameworks that guide this research.

Finally, Chapter 12 ties together themes from the entire book and explores how we, as consumers in the new millennium, can use the knowledge gained from this book to have a greater impact on the media, including their structure and programming. The issue of media literacy—how we can help children interact more productively with media—is examined in terms of both curricular development and what can be done in the home. Finally, some ways that we may influence the media and the ways in which media report social science research are presented.

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